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Avarn Security meets their need for recruitment by highlighting development opportunities and an inclusive work environment.
Avarn Security meets their need for recruitment by highlighting development opportunities and an inclusive work environment.
Om caset
Brief:
Employer branding concept that creates awareness of people and careers behind the uniforms.
Leveranse:
Concept & content
Channel & Distribution
Tall:
108k
video views on Facebook
12k
link clicks on Facebook
11k
swipe ups on Snapchat
"Our employees are the key to our success. Therefore, it is a priority for us to find, develop and retain the best people."
Annual report 2020
The challenge
Avarn Security is a growing security player in the Nordic region. Every day, the company's employees contribute to a safer society - at nuclear power plants, in shopping centers, at authorities, at airports and parking garages. Avarn Security wants to highlight the breadth of all different career opportunities that the business entails and they also want to highlight the strength of the combined skills and experience that their employees bring with them. Our task was to help Avarn Security to develop an employer brand that highlights development opportunities and a good, inclusive work environment that can meet an increased need for recruitment.
The human behind
With the concept The human behind we highlight the individual behind the uniform and the professional title. We show the diversity and community of the company, and that Avarn Security is a workplace for everyone who wants to be involved and create security in society - regardless of whether you driven to help people, have an interest in technology or want a stimulating and developing part time job.
Videos for campaign and career page
The concept was launched through a video campaign. By meeting the people behind the professional role, we get a glimpse into the work and also knowledge of the breadth, variety and culture that exists within Avarn Security. The videos were also published on their career site.
Keeparo is a complete supplier in employer branding that helps you all the way, from developing EVP and creative concepts to distribution.
