Tina Männik has solid knowledge within the HR world with operational and strategic work with both the client and agency perspective. Tina comes most recently from Coreworkers and before that she has worked with employer branding at, among others, Vattenfall and Tieto for over 10 years.

– I have worked with employer branding and HR issues my entire professional life and am driven by seeing employees develop and truly understand what an important resource they are, not just in words but in action. My background in HR is an advantage as it is easy for me to understand and familiarize myself with the customers' challenges. For me, it is important to always give time to listen and suggest what customers really need, which may not always be what they had in mind from the beginning.

At Keeparo, Tina will focus on supporting and developing clients and making them grow with the aim of creating greater business benefit and stronger collaborations. In connection with this, Keeparo is also strengthening their focus on Diversity & Inclusion, an area where Tina has many years of experience, and which is becoming increasingly important for employers today.

– Investing in increased diversity and building an inclusive corporate culture is today a hygiene factor for being an attractive and competitive employer. Still, creating change in this area takes time, and much remains to be done. I am impressed by Keeparo's pace of development and breadth of competencies, and really look forward to being a part of developing the company forward and contributing to creating even better workplaces. Not least I look forward to getting to know everyone, I have already received a positive impression of the feeling and commitment of my future colleagues!

– During the past year, we have made major investments to strengthen our offer and through this we have also grown all our business areas with good results. Therefore, we are extremely proud that Tina is joining us and that we are attracting her type of competence. Tina will be a strong asset for our business portfolio and also contribute to deeper customer relationships going forward. Says Lisa Hasselström, CEO at Keeparo House of Employer Branding.

Tina starts at Keeparo on 17 October 2022.